The 10 Things You Need To Know To Create Your Ideal Business Part 3

The third thing that you need to know to Create Your Ideal Business is:

Who do you want to help?

One of the most important aspects of having an IDEAL business is that you are working with your IDEAL customers/clients.  How you feel about the people you are spending your time with in your business will affect how you feel about your business. 

In order to have a business you enjoy, you need to work with people you enjoy.

  • Who have you helped in the past that was great to work with?
  • What kind of people do you enjoy working with the most and do you find the easiest to help?
  • What kind of people seem to gravitate to you naturally for help, guidance or support?
  • What kind of people have you always thought you could help?
  • Who have you always wanted to work with that you know you could help in a deep way?
  • What type of person would most benefit from your knowledge?


Your Ideal Customer/Client

Name (if you know it):                                                                                                                                                                                                                                                                                                                                                                                     Age:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Gender:                                                                                                                                                                                                                                                              



What do they look like?


What do they do for a living?


Where do they spend their free time?       



Your ideal customers/clients do exist.  You do not have to just settle for anyone who will say yes!  In fact, by not settling, you will begin to attract more of your ideal people.


How clear are you on who you want to work with, on a scale of 1 to 10?


1              2              3              4              5              6              7              8              9              10


Would you like more tips for attracting your ideal customer/client?  I can help!


Related Posts:

Part 1 – What do you want to achieve?

Part 2 – What are your natural talents and gifts?


  1. Great post, I’m going to jump back and read #1 and #2! Something else I look at when I’m creating my ideal customer profile (I have over 100 characteristics) is personality traits. My ideal customer is motivated, an action taker, will to try new approaches, and values the wisdom I bring to the table!


  2. This is a great post to help me consider who I want to serve in this wide world. Marketing for the sake of drumming up business doesn’t cut it for me. I really like how you provided many questions to ponder in creating the win-win relationship set up that is best for connecting with the right clientele. Well done!

  3. Thanks for the tips. I agree, the more specific we are, the more specific we can be with our clients.

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